Wieden+Kennedy, eat your heart out. Here’s arguably the most insipid fast food advertisement ever made, courtesy the fine people at Wendy’s:
The Baconator(TM) is a mountain of mouth-watering taste that’s always fresh and made to order. We put six strips of hickory smoked bacon on top of a 1/2 lb. of hot, juicy beef with melted American cheese, ketchup, and mayo for a full-flavored hamburger that won’t be denied! We’re bringing on The Baconator(TM).
Hello, Joe Wenderoth? Are you on this already?