Warren Ellis maps burst culture here. Here’s a snip, but you should read the whole thing. (Of course.)
* I love print. I love magazines that commit and pay for long articles and long fiction. The web rewards neither approach. It’s a packeted medium, a surf medium. Short bursts are the way to go. The web isn’t a replacement medium — it’s *another” medium. That said, if your concept of a magazine is something designed in one-page bursts, or three pages that only carry 500 words due to the mass of images, then, really, you’re not doing anything the web can’t do better, are you?
* Every day, millions of people download single lumps of data that take them three minutes to consume. They’re called mp3s. It’s a burst culture. Embrace the idea for a while.
* Bursts aren’t contentless, nor do they denote the end of Attention Span. If attention span was dead, JK Rowling wouldn’t be selling paperbacks thick enough to choke a pig, and Neal Stephenson wouldn’t be making a living off books the size of the first bedsit I lived in.