Randall Stross has an interesting piece in the “Your Money” section of today’s NY Times, in which he explores the inevitable advent of printing advertising in college textbooks. Stross focuses specifically on Freeload Press of St. Paul, MN, who tap “commercial sponsorship to deliver more affordable course materials” for college students. Here’s the money quote:
Without a full range of outstanding textbooks, Freeload will remain nothing more than a concept with dubious prospects. It can’t sign up the authors it needs to expand its offerings because professors balk at the juxtaposition of “Solution to Demonstration Problem” on one page and an ad for a double bacon cheeseburger and fries on the next. The example is not hypothetical.