would you like fries with that?

Randall Stross has an interesting piece in the “Your Money” section of today’s NY Times, in which he explores the inevitable advent of printing advertising in college textbooks. Stross focuses specifically on Freeload Press of St. Paul, MN, who tap “commercial sponsorship to deliver more affordable course materials” for college students.  Here’s the money quote:

Without a full range of outstanding textbooks, Freeload will remain nothing more than a concept with dubious prospects. It can’t sign up the authors it needs to expand its offerings because professors balk at the juxtaposition of “Solution to Demonstration Problem” on one page and an ad for a double bacon cheeseburger and fries on the next. The example is not hypothetical.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: